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ZURU Snackles
Collecting Snackles plush toys series by series

Snack notes

Collecting Snackles plush toys series by series

Snackles plush toys come in three numbered waves, several licensed editions and four seasonal sets. They are not interchangeable, and knowing the difference saves money.

Named characters versus species characters

Series 1 and Series 3 give their characters first names — Hetty, Rufus, Josh, Marco — and a written bio on the hangtag. Series 2 names them by species: the shark, the sloth, the hedgehog. This is not just a labelling difference. The named characters are designed to be individuals you recognise; the species characters are designed to be a set you complete.

If you want the lore, collect Series 1 and 3 and keep the hangtags. If you want a shelf that looks deliberate, Series 2 gives you the most consistent body shapes.

The same character twice

This catches people out. The Series 2 shark exists at 8, 14 and 16 inches, and at some sizes with two different snacks. Hetty, Penny, Rachel and Rufus each exist at 8 and 14 inches. Lucas and Olivia each exist at 8 and 14 inches in Series 3. Buying the same character at two sizes is a legitimate choice, but do it on purpose rather than by accident — check the inch measurement in the title, not the photograph.

Limited editions do not come back

Disney, Ninja Turtles and the four seasonal sets are closed runs. When a character sells out it is gone until stock reappears somewhere, which is why prices on these move more than on the numbered series. The practical advice: if a limited character matters to you, buy it when you see it rather than waiting for a better price that is unlikely to arrive.

The numbered series behave normally. Series 2 in particular restocks reliably, so there is rarely a reason to pay above the usual band for a Series 2 character.

Blind capsules and trading

The 5-inch Core Series 2 capsule is sealed and you cannot choose the character. For a collector building a specific shelf this is an expensive way to get a duplicate; for anyone who enjoys the opening, it is the whole product. Duplicates trade well precisely because everyone else is in the same position.

Starting a collection without duplicating

The most common collecting mistake on this shelf is buying the same character twice at different sizes without meaning to. Hetty, Penny, Rachel and Rufus all exist at 8 and 14 inches in Series 1; Lucas and Olivia repeat across sizes in Series 3; and in Series 2 the shark, the sloth, the hedgehog, the lamb and the puppy each appear at two or three sizes with the same snack.

The reliable way to collect is by snack rather than by animal. No two characters in a wave hold the same packet, so the accessory is a unique key where the species is not — there are two highland bulls, two pigs and two grey primates in Series 3 alone.

If you are collecting a complete wave, Series 1 and the Ninja Turtles range are the two that are finished and cannot grow. Series 3 and the seasonal sets are still being added to, which makes them the ranges where a complete collection is a moving target.

Which waves are worth chasing

Series 1 is the only wave where the accessories are invented rather than licensed, which makes it the one collectors treat as historically interesting. Twelve characters, fourteen listings, no additions coming.

Series 2 is the deep one — thirty-two listings, ten snack brands, three sizes including the only 16-inch plush toys we make. It is the wave to collect if you like completing grids, because most characters exist at more than one size and the pricing varies enough that patience pays.

The Halloween set inside the holiday range is the closest thing on this shelf to a limited edition: six named characters, one price, a few weeks a year. Draco, Moon, Raven, Salem, Shadow and Ginger exist in no other range, and their hangtag bios are written for the season.

Displaying and storing a collection

The firm fill of the Super-Sized line makes those the useful anchors on a shelf — they hold a line where softer plush toys slump against each other. Arrange the 8-inch characters in front and the over-filled 14-inch ones behind and the whole display stays upright without supports.

Keep the accessory facing forward. Because it is sewn across the front of the body, every Snackle has a single best angle, and a collection all facing the same way reads as a set rather than a pile. This is also why the 16-inch Series 2 characters photograph better standing than sitting.

Direct sunlight is the one thing that will damage a collection. The printed faces and the printed packets both fade, and the fade is uneven because the pile catches light differently across a curved body. A shelf away from a window will keep a wave looking new for years.

A route through the ranges

If you are starting from nothing, Series 1 is the cleanest entry. Ten characters, two sizes, the plain treasure, and the origin of everything that followed. From there the obvious step is Series 2, the largest shelf on the site, where the snack accessory turned into real packaging and a Hershey's wrapper or a Mentos roll sits in the paws of a shark, a hedgehog or a sloth. Both ranges give you the 8-inch plush as the collecting size and the 14-inch plushies as the hugs size.

After that the line branches by taste rather than by number. Series 3 is the teen cast with human names and school-story hangtags. Snackles Disney is the licensed shelf, with Stitch, Pua, Rex, Lotso, Minnie and Sulley. The Super-Sized Snackle is the same unique design at a bigger super size, filled hard enough to stay upright on a display shelf. The Ninja Turtles crossover is three characters. The seasonal shelf holds fourteen Christmas, Halloween, Easter and Love Edition characters, and those are the ones that disappear and do not come back.

The cheap way to fill gaps is the small end: the Snackles small size minis at 5 inches, including a Ninja Turtles Mini and a Disney Mini Duo, plus a clip-on charm duo for a bag. They keep the character and drop most of the story comic, which is the trade. Across all of it the build is identical, super soft and squeezable, so a collection mixes freely. That is most of the joy of the line: an adorable, playful cast designed by ZURU with room for imagination, where every new find is one more cuddly friend rather than a different kind of toy.

Pick a range

ZURU Snackles plush toys lined up

Ready to pick one?

Snack brands, made squeezable. Every size on one shelf.