Snack brands, made squeezable.

ZURU Snackles
Snackles Series 1 plush toys

Snackles Series 1 plush toys

The first wave. Twelve characters with first names rather than species labels, each carrying a treasure instead of a licensed snack — a frying pan, a sundae, a bowl of ramen. Fourteen listings at 8 and 14 inches.

14 listings · 14", 8"

More about series 1 plush

Series 1 set the pattern everything else follows: a round squeezable body, a face with very little going on, and one object the character will not release. What Series 1 does that the later waves do not is give every plush a written identity. Hetty is a yeti. Ellie is a monkey. Finn is a shark. The hangtag carries a hobby, a star sign and a birthdate, and collectors who care about the lore keep the tags attached.

Four characters — Hetty, Penny, Rachel and Rufus — are made at 14 inches as well as 8. The rest are 8-inch only. If you are building the whole first wave as a row, the 8-inch size is the one that lines up.

What is in the Series 1 range

Series 1 is where Snackles plush toys began. Twelve characters, each with a first name instead of a species label, each holding a treasure it refuses to hand over. Ten of them are made at 8 inches, and four — Hetty, Penny, Rachel and Rufus — were also produced at 14 inches, so the first wave ends up as fourteen listings rather than twelve.

The thing that makes the first wave unusual, and the reason collectors still hunt it, is that the treasures are not licensed snack packets. Rufus carries a frying pan with a fried egg in it. Rachel the lobster has committed to sushi. Lola the giraffe holds a sundae taller than her own neck. Later ranges swap those invented props for real snack packaging, which makes Series 1 the only part of the collection where the accessory is pure character invention.

Every plush in the wave is the same round, squeezable build: short-pile fabric over a soft fill, a printed face rather than a stitched one, and the accessory sewn into the paws so a four-year-old cannot lose it inside a sofa. Each one comes with an origin story comic explaining how the character fell for its treasure, and a hangtag carrying its bio, hobby, star sign and birthdate.

The characters and what they hold

Hetty is the blue-footed yeti with a bowl of noodles. Humphrey is the pale blue one with pink-tipped ears holding the same kind of bowl, and putting the two side by side is the quickest way to see how much the first wave varies its pile — Hetty is shaggy, Humphrey is smooth. Penny is the antlered one with a bundle of dark truffles; Jaime is also antlered, but tan and red-nosed, and he brought a cupcake.

Ellie the Monkey arrives in hot pink, which is not how monkeys work and is exactly why she is one of the first characters people pick out of the line-up. Fleur is a skunk with a slice of pizza. Eva is the black-and-white one with the bright green bottle of matcha. Rufus the chicken has the frying pan, Rachel the lobster has the sushi, and Lola the giraffe has the sundae.

If you are buying for someone who already owns a couple of these soft toys, the characters that repeat across sizes are the useful ones to know: Hetty, Penny, Rachel and Rufus each exist as both an 8-inch and a 14-inch plush, so you can match a favorite rather than introduce a stranger.

14-inch Snackles plush toys in Series 1

The 14-inch band is the one most fans collect when they want a Snackles plush toy with real weight to it. There are 4 plush toys in this size here. Prices run $19.37 to $25.05 at the moment. Each one is squeezable from nose to paws and comes with its snack partner attached. It is the first of 2 sizes on this page.

Snackles Hetty is a 14-inch plush whose treasure travels in its paws, rated 4.8 by 393 reviewers. The 14-inch Snackles Penny keeps a hangtag with a birthdate, a hobby and a star sign, and fans rate it 4.8. Snackles Rachel comes as a squeezable 14-inch plush with an origin story comic folded into the tag; it scores 4.8. For a cute display piece, Snackles Rufus is the 14-inch plush, rated 4.8 across 393 reviews.

8-inch Snackles plush toys in Series 1

The 8-inch size is where most people start. 10 Snackles plush toys sit in this band, and it is the size that makes collecting easy — a row of them reads as a set rather than as single toys. Prices run $5.20 to $12.99 at the moment. It is the second of 2 sizes on this page.

Snackles Ellie is one of the soft 8-inch plush toys here, and 393 reviewers give it 4.8. Snackles Eva makes a cuddly friend in the 8-inch size — a plush rated 4.8 by fans. Snackles Fleur is a 8-inch plush whose treasure travels in its paws, rated 4.8 by 393 reviewers. The 8-inch Snackles Hetty keeps a hangtag with a birthdate, a hobby and a star sign, and fans rate it 4.8.

Snackles Humphrey comes as a squeezable 8-inch plush with an origin story comic folded into the tag; it scores 4.8. For a cute display piece, Snackles Jaime is the 8-inch plush, rated 4.8 across 393 reviews. Snackles Lola is one of the soft 8-inch plush toys here, and 393 reviewers give it 4.8. Snackles Penny makes a cuddly friend in the 8-inch size — a plush rated 4.8 by fans.

Snackles Rachel is a 8-inch plush whose treasure travels in its paws, rated 4.8 by 393 reviewers. The 8-inch Snackles Rufus keeps a hangtag with a birthdate, a hobby and a star sign, and fans rate it 4.8.

Where Series 1 sits in the ZURU Snackles line

Series 1 is the origin of the whole line. Ten characters, two sizes, and the habit that every Snackles plush toy has kept since: a treasure held in both paws. The 8-inch plush is the size people collect first, and the 14-inch plushies are the ones that end up on a bed rather than on a display shelf. Both are super soft, both are squeezable plush through the middle, and both come with the hangtag that carries a birthdate, a hobby, a star sign and the origin story comic folded inside. That little comic is where the story of each character starts, and reading one is half the fun of opening the box.

If you have Series 1 and want to keep collecting, the rest of the line splits in clear directions. Series 2 brought the licensed snack accessory, so a Hershey's pairing or a Mentos roll turned up in the paws of a shark or a hedgehog. Series 3 moved to teen characters with human names. Snackles Disney put Stitch, Minnie and Rex on the same pattern. The Super-Sized Snackle is the same design at a bigger super size, filled for hugs rather than for a tidy row. And the Snackles small size minis and the clip-on charm duo give you something cute to carry on a bag.

What holds the ranges together is not the licence but the shape. Every Snackles plush is made from the same unique pattern: a round body, a soft snout, short arms made for holding a snack-themed treasure, and stitching tight enough that the accessory stays put. Fans who love one of them usually find a second one within a week. It is an adorable, playful line with a lot of room for imagination, and a cuddly friend from Series 1 is still the easiest place to begin the adventure.

Other ranges on the shelf