Snack brands, made squeezable.

ZURU Snackles
Snackles Rufus 14-Inch Plush
Snackles Rufus 14-Inch Plush — view 2Snackles Rufus 14-Inch Plush — view 3Snackles Rufus 14-Inch Plush — view 4

Snackles Rufus 14-Inch Plush

$19.99

★★★★★ 4.8 out of 5 · 393 ratings on the listing

Rufus is a white chicken holding a frying pan with a fried egg in it, and we are not going to pretend that is not the entire joke. At 14 inches the pan is big enough to read instantly from the other side of a room.

  • Black pan with a printed sunny-side-up egg, sewn flat against his belly so it stays facing forward.
  • Red comb on top, yellow beak and yellow feet — three accent colours on a white body, which is why he photographs well.
  • The full-size version of the 8-inch Rufus, so collectors who started small usually end up buying this one second.
RangeSeries 1 Plush
Size14"
CharacterRufus
Price we last read$19.99

About this 14" Snackle

Rufus is a white chicken holding a frying pan with a fried egg in it, and we are not going to pretend that is not the entire joke. At 14 inches the pan is big enough to read instantly from the other side of a room. Satisfy your craving for cuddles with ultra-soft, squeezable Snackles! These 14 inch/35cm plushies each come with a quirky backstory, a beloved treasure they always carry, a cute hobby, a star sign, and even their own birthdate, making every hug extra special. Meet characters like Ellie the Monkey, Hetty the Yeti, and Finn the Shark—and discover what they love most! With 12 treasure-loving characters to collect, there’s always a new plush friend with a unique personality waiting to brighten your day. Snap up a Snackle and collect them all!

What comes in the box with this 14-inch Snackle

At 14 inches this is the hugs size. The fill is soft rather than packed, so the body gives when you squeeze it, and the printed snack accessory is large enough to read from across a room. It is the size that ends up on a bed rather than on a display shelf.

Snackles Rufus carries a plain treasure rather than a licensed wrapper, which is how the original idea worked before the branded snack accessory arrived. The treasure is sewn into both paws, so the plush and its snack stay together.

The hangtag is part of the toy rather than packaging to throw away: it carries a birthdate, a hobby, a star sign and the origin story comic that gives the character its story. Keep it if you plan to collect properly.

Snackles Rufus in other sizes

Yes. Snackles Rufus is listed here in 2 sizes: the 14-inch plush you are looking at, plus the 8-inch plush at $12.99. The character, the face and the snack accessory are the same in each; what changes is the height, the fill and how much the printed panel can show. Fans who want one of each tend to buy the 8-inch plush first and add the bigger one later.

The rest of Series 1

This listing is one of 14 Snackles plush toys on Series 1. A few of the others, so you can see what the shelf looks like before you open it:

There is also Snackles Ellie, a cute 8-inch plush scoring 4.8. Snackles Eva is another 8-inch plush on the same shelf, rated 4.8. Snackles Fleur is the 8-inch plush version of that character, rated 4.8.

Snackles Hetty comes as a 8-inch plush at $12.99 and is rated 4.8 by 393 reviewers. There is also Snackles Hetty, a cute 14-inch plush scoring 4.8. Snackles Humphrey is another 8-inch plush on the same shelf, rated 4.8.

The full shelf, with every size and the current price on each listing, is on the Series 1 page. Collecting a range together is the usual way people do it, because the characters were designed as a set and a row of them on a display shelf reads better than one on its own.

Where this Snackle sits in the ZURU Snackles line

ZURU builds the whole line on one unique pattern: a round body, a soft snout, short arms made to hold a snack, and stitching tight enough that the accessory stays put. That is why an 8-inch Snackles and a 14-inch plush of the same character read as the same adorable friend at two scales.

The neighbouring ranges are worth knowing. Series 1 is the origin of the line, Series 2 is where the snack became a real brand such as Hershey's or Mentos, and Series 3 is the teen range. Snackles Disney is the licensed shelf. The Super-Sized Snackle gives you a bigger super size for hugs, and the Snackles small size minis plus the keychain charm are the cheap way to collect a face you like.

Collecting it is low-effort and genuinely fun: the sizes are consistent, the characters are cute, and a shelf of them reads as a set. The seasonal characters close out and do not return, so a favorite from Christmas or Halloween is worth taking when you see it. Everything else stays on the shelf for hugs and for display, which is most of the joy.

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